Key factors which should be known to every entrepreneur. This book was inspired by the notes made by the author regularly after every coaching session. To outline, the book explores three important aspects: 1. Effective Leadership All businesses are run (managed) by people. To align and organize people towards a common goal, it takes the science and art of leadership. As humans are not robots, the science and art of leadership should be leveraged on how to touch the hearts, reach the souls and spirits of the whole team. It is the major factor contributing to the success of a company. 2. Smooth Operation Mastery Even though your team has high spirit and blazing passion for resolving any challenges, without a good system, the productivity of the company will not increase. The operation of the company is heavily dependent on the mood of employees. Instead, there should be a system set up. 3. Flawless Execution A system implemented smoothly should have measurements that all measures are in place. This requires excellent execution habit, a way of measuring a constant, and the cycle of continuous improvement.