Sales play a significant role in the maximization of profit in business. These go hand-in-hand with the salesperson's competence and also how well they present the company as well as themselves. Things that ruin their performance include fear of rejection, lack of product knowledge, and the thinking that customers dislike salespeople. They fear that people may dislike the products which kills their enthusiasm in marketing the product, which in return leads to degradation in sales. Lack of product knowledge may lead to a lack of trust from the customers. Thinking that people dislike salespeople may hinder you from reaching your target group. This book has answers for every salesperson who wishes to improve their sales skills. It aims to create a better mindset on how marketers and salespeople can improve their sales and make their customers engage better with the services offered as well as the products they purchase.