Claudio Luti, president of Kartell, tells the history and evolution of the brand, starting from the company's great innovations produced in the last thirty years. The narrative scheme of the book adopts an emotional approach while at the same time offering an in-depth exploration of the elements characterizing the combination of its creative and technical-industrial processes. Like in a novel, the chapters follow on from one another through memories, personal accounts, and anecdotes that testify to the great technology changes and research into which Kartell has invested and continues to invest to enrich its catalog of special products. The book offers an opportunity to get to know one of the best-known companies within Italian design and its design collaborators, such as Philippe Starck, Piero Lissoni, Antonio Citterio, Patricia Urquiola, Vico Magistretti, Ferruccio Laviani, Alberto Meda, Fabio Novembre, and Mario Bellini. A compelling tale unfurls in its description of the changes and technological innovations that have characterized both its production process and commercial strategy. The narration is enhanced by images from the company's archives that emphasize and exemplify the story. Famous designs such as the Louis Ghost chair, the Mobil drawers, the Bourgie lamp, the Uncle Jack sofa, and many others are discussed in the volume.