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Islam, Marketing and Consumption on Hardback
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Islam, Marketing and Consumption

Critical Perspectives on the Intersections
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Description

In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. This scholarship, located both within and outside the marketing field, adopts a socio-culturally situated approach to Islam and investigates the complex and multifaceted intersections between Islam and markets. This book seeks to reflect various unheard and emerging critical voices from within the Muslim world, and provide a series of critical insights on how, if and why Islam matters to marketing theory and practice. It questions the existing assumptions and polarising discussions which underpin the portrayal of Islam as the ‘other’ of Modernity, while acknowledging that Muslims themselves are partially responsible for creating stereotyped representations of Islam and ‘the Muslim’. This wide-ranging and insightful collection will advance emerging critical perspectives, and provide new insights that will influence the generation and application of knowledge in the context of Muslim societies. It will open up fresh conversations for scholars in marketing as well as the broader humanities and social sciences.

Author Biography:

Aliakbar Jafari is a Senior Lecturer in Marketing at the University of Strathclyde and a Chartered Fellow of the Chartered Institute of Marketing. He sits on the editorial board of Marketing Theory; Consumption, Markets & Culture; Journal of Islamic Marketing; Iranian Journal of Management Studies; and International Journal of Academic Research in Management. Özlem Sandıkcı is Professor of Marketing and Head of the Management Department at Istanbul Şehir University, Turkey. Her research addresses sociocultural dimensions of consumption and the relationship between globalization, markets, and culture.  
Release date NZ
January 18th, 2016
Audience
  • Tertiary Education (US: College)
Contributors
  • Edited by Aliakbar Jafari
  • Edited by Ozlem Sandikci
Illustrations
2 Tables, black and white; 1 Line drawings, black and white; 2 Halftones, black and white; 3 Illustrations, black and white
Pages
204
Dimensions
156x234x18
ISBN-13
9780415746946
Product ID
24007137

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