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Introduction to Hospitality

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Introduction to Hospitality

Format

Hardback

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Introduction to Hospitality by John R Walker
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Description

For courses in Introduction to Hospitality. This best-selling text is fully updated and streamlined for this edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V. The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student DVD-ROM packed with resources to support readers' coursework and their careers.

Table of Contents

Table of Contents PART 1: THE HOSPITALITY INDUSTRY AND TOURISM 1. Welcome to the Hospitality Industry 2. Tourism PART 2: LODGING 3. The Hotel Business 4. Rooms Division Operations 5. Food and Beverage Operations PART 3: RESTAURANTS, MANAGER SERVICES AND BEVERAGES 6. Restaurant Business 7. Restaurant Operations 8. Managed Services 9. Beverages PART 4: RECREATION, THEME PARKS, CLUBS AND GAMING ENTERTAINMENT 10. Recreation, Theme Parks, and Clubs 11. Gaming Entertainment PART 5: ASSEMBLIES AND EVENT MANAGEMENT 12. Meetings, Conventions, Expositions 13. Special Events PART 6: OPERATIONAL AREAS OF THE HOSPITALITY INDUSTRY 14. Leadership and Management 15. Marketing 16. Human Resources 17. Accounting, Finance and Cost Control
Release date NZ
April 28th, 2008
Author
Country of Publication
United States
Edition
5th Revised edition
Illustrations
col. ill
Imprint
Prentice Hall
Pages
656
Dimensions
203x254x30
ISBN-13
9780135139288
Product ID
2072408

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