For courses in Introduction to Hospitality. This best-selling text is fully updated and streamlined for this edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V. The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student DVD-ROM packed with resources to support readers' coursework and their careers.
Table of Contents
Table of Contents PART 1: THE HOSPITALITY INDUSTRY AND TOURISM 1. Welcome to the Hospitality Industry 2. Tourism PART 2: LODGING 3. The Hotel Business 4. Rooms Division Operations 5. Food and Beverage Operations PART 3: RESTAURANTS, MANAGER SERVICES AND BEVERAGES 6. Restaurant Business 7. Restaurant Operations 8. Managed Services 9. Beverages PART 4: RECREATION, THEME PARKS, CLUBS AND GAMING ENTERTAINMENT 10. Recreation, Theme Parks, and Clubs 11. Gaming Entertainment PART 5: ASSEMBLIES AND EVENT MANAGEMENT 12. Meetings, Conventions, Expositions 13. Special Events PART 6: OPERATIONAL AREAS OF THE HOSPITALITY INDUSTRY 14. Leadership and Management 15. Marketing 16. Human Resources 17. Accounting, Finance and Cost Control