Non-Fiction Books:

Introducing Communication Research

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$370.00
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Description

This text teaches students the basics of communication research in an accessible manner by using student-focused real-world examples, engaging application exercises, and up-to-date resources. The Fifth Edition adds coverage of artificial intelligence (AI), and references the latest research and data sources related to changes in communication brought about by the COVID-19 pandemic.

Author Biography:

Donald Treadwell earned his master’s degree in communication from Cornell University and his PhD in communication and rhetoric from Rensselaer Polytechnic Institute. He developed and taught communication research classes in classroom and online settings and also taught courses in organizational communication, public relations, and public relations writing. He is the coauthor of Public Relations Writing: Principles in Practice (2nd ed., Sage, 2005). He has published and presented research on organizational image, consumer response to college names, health professionals’ images of AIDS, faculty perceptions of the communication discipline, and employers’ expectations of newly hired communication graduates. His research appears in Communication Monographs, Journal of Technical Writing and Communication, Public Relations Review, Journal of Human Subjectivity, and Criminal Justice Ethics. He is professor emeritus, Westfield State University, and has international consulting experience in agricultural extension and health communication.  
Release date NZ
May 14th, 2024
Audience
  • Undergraduate
Edition
5th Revised edition
Pages
344
ISBN-13
9781071886632
Product ID
38435645

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