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Interpretations of Luxury by Linda Lisa Maria Turunen
Interpretations of Luxury by Linda Lisa Maria Turunen
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Interpretations of Luxury

Exploring the Consumer Perspective
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Description

Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars.

Author Biography:

Linda Lisa Maria Turunen is a postdoctoral researcher in the Faculty of Business Studies at the University of Vaasa, Finland. She has consultancy experience and a strong passion for exploration and research in the fields of luxury brands and perceived luxuriousness, secondhand luxury markets and upcycling. Linda has actively participated in numerous academic discussions at conferences and through various published articles.
Release date NZ
May 17th, 2018
Audience
  • Professional & Vocational
Edition
Softcover reprint of the original 1st ed. 2018
Illustrations
1 Illustrations, color; 4 Illustrations, black and white; XIII, 191 p. 5 illus., 1 illus. in color.
Pages
191
Dimensions
148x210x11
ISBN-13
9783319869483
Product ID
28670200

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