Business & Economics Books:

International Entrepreneurship

Theoretical Foundations and Practices
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Paperback / softback
$287.00
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Description

For the very first time, this book offers a complete overview the topic and its foundations of international entrepreneurship. With an in-depth analysis of the different theoretical foundations, it uses important empirical analysis and useful case studies to propose a new theoretical framework and interpretative modelling.

Author Biography:

ANTONELLA ZUCCHELLA is full professor of Marketing and Innovation Management at Pavia University, Italy, and Director of the Business Research Department there. She is author of four books and more than thirty articles, ranging from entrepreneurship to international marketing and management. PAOLO SCABINI has been researcher at the University of Pavia, Italy, in international entrepreneurship and is currently a consultant in these same areas for a consulting firm in Milan.
Release date NZ
September 26th, 2007
Audience
  • Professional & Vocational
Edition
1st ed. 2007
Illustrations
4 Illustrations, black and white; X, 207 p. 4 illus.
Pages
207
Dimensions
140x216x12
ISBN-13
9781349353866
Product ID
25704093

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