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International Business on Hardback by Michael R Czinkota
International Business on Hardback by Michael R Czinkota
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Description

International Business, 6th edition presents an up-to-date and complete exploration of international business issues and practice. The authors' experience as both practitioners and academics brings a balanced and seasoned voice to the text. The text is built upon a strong foundation of theory and includes current examples, cases, and insights showing how global businesses apply these concepts. The text examines the role and impact of culture and also includes numerous current world maps, helping readers develop and refine a global perspective.
Release date NZ
July 31st, 2001
Audience
  • Undergraduate
Country of Publication
United States
Edition
6th edition
Illustrations
col. Illustrations, col. maps
Imprint
South-Western
Pages
736
Publisher
Cengage Learning, Inc
Dimensions
216x279x25
ISBN-13
9780030335648
Product ID
12255206

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