Jorma A. Larimo is Professor of International Marketing at the Faculty of Business Studies, University of Vaasa, Finland. His research involves the internationalization of SMEs, acquisition and international joint venture strategies and performance, as well as market entry and marketing strategies in the context of Central and Eastern European countries. Marin A. Marinov is Professor of International Business at Aalborg University, Denmark. His research interests include the phenomenon of internationalization, multinational firms and business development in emerging economies, and business policy and strategy. Having consulted for numerous multinational firms and national governments worldwide, Marin is joint Series Editor of Palgrave Studies of Internationalization in Emerging Markets. Svetla T. Marinova is Professor of International Business and International Marketing at Aalborg University, Denmark. Her research revolves around internationalization and the role of institutions, as well as strategy of multinational firms from emerging economies. Having published over 80 papers in scholarly journals and eight books, Svetla is joint Series Editor of Palgrave Studies of Internationalization in Emerging Markets. Tiina Leposky is Assistant Professor at the University of Vaasa, Finland, where she researches value creation in new service development and digital business, as well as agile product development and business models in the context of Industrial Internet. Tiina has worked in numerous multinational companies in Europe focusing on making businesses more service and solutions oriented.