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Internal Communication and Employee Engagement
Internal Communication and Employee Engagement
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Internal Communication and Employee Engagement

A Case Study Approach
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$80.00
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Description

This book aims to explore the connection between internal communication and employee engagement in both educational and business settings. Through the collection of chapters contributed by leading public relations, communication, and management scholars as well as seasoned practitioners, readers will gain new insights into current issues in internal communication and employee engagement through a series of real-world case studies analyzing current issues and offering best practices in internal communication and employee engagement in specific industry and organization settings. Learning outcomes and discussion questions for both classroom use and business strategizing round out each chapter, providing a springboard to further inquiry, research, and initiative development in these intricately intertwined areas so crucial to employee satisfaction and organizational success. This makes Internal Communications and Employee Engagement an ideal resource for the intended audience of scholars, students, internal communication managers, and organizational leaders

Author Biography:

Nance McCown (Ph.D., University of Maryland) is a professor of communication at Messiah University. Linjuan Rita Men (Ph.D., University of Miami; APR) is a professor of public relations at the University of Florida. Hua Jiang (Ph.D., University of Maryland) is an associate professor in the public relations department of the Newhouse School, Syracuse University. Hongmei Shen (Ph.D., University of Maryland; APR) is a professor and public relations emphasis head in the School of Journalism & Media Studies at the San Diego State University.
Release date NZ
April 25th, 2023
Audience
  • Tertiary Education (US: College)
Contributors
  • Edited by Hongmei Shen
  • Edited by Hua Jiang
  • Edited by Linjuan Rita Men
  • Edited by Nance McCown
Illustrations
3 Tables, black and white; 3 Line drawings, black and white; 10 Halftones, black and white; 13 Illustrations, black and white
Pages
374
ISBN-13
9781032050041
Product ID
36029776

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