Interactive Decision Aids in E-Commerce

By:

Jella Pfeiffer

Format:

Hardback

Series:

Contributions to Management Science

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Description

This book gives recommendations on which interactive decision aids to offer in webstores. Interactive decision aids are tools that help online shoppers to compare and evaluate product information. Consumers can, for instance, exclude products that do not meet certain criteria, they can highlight certain information or they can assign ratings of different kinds. Interactive decision aids are important, because finding the preferred product in a short amount of time increases both the customers’ satisfaction and, in turn, the sales volume.This book includes a detailed description of decision aids, closely studies how decision aids are related to the decision behavior of customers, and develops a comprehensive system of decision aids, which is very flexible, increases both customer satisfaction and confidence, and can be used intuitively. The close link between typical behaviors and the decision aids allows webstores to learn about customers’ decision-making behavior by using a simple click stream analysis. The book is written in an easy-to-read style and provides both practical recommendations and knowledge about consumer behavior

Release date NZ

December 23rd, 2011

Author

Jella Pfeiffer

Audience

Professional & Vocational

Illustrations

XXII, 250 p.

Pages

250

Series

Contributions to Management Science

Dimensions

156x234x15

ISBN-13

9783790827682

Product ID

18249480

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