Integrated Marketing Communications in Risk and Crisis Contexts

Name: Integrated Marketing Communications in Risk and Crisis Contexts
SKU: 35923228
Price: 125.00 NZD
Availability: InStock

A Culture-Centered Approach

By:

Format:

Paperback / softback

Series:

Integrated Marketing Communication

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$125.00

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Description

Integrated Marketing Communications in Risk and Crisis Contexts is part of the Lexington Books Integrated Marketing Communication (IMC) series. The authors present a culture centered model for examining risk and crisis communication within the context of IMC to provide a more robust understanding of myriad cultural variables affecting the perception of risk and crisis messages and the means by which these messages are processed by different publics, particularly multicultural and international groups. While the conceptualization of what constitutes IMC has been broad, from the perspective of risk and crisis communication, the focus is quite specific: All communication and messages created and disseminated in a risk or crisis situation must be carefully created and strategically presented if the intended outcomes associated with the publics' responses are to be realized by the sender of the messages.

Author Biography:

Robert S. Littlefield is founding director and professor in the Nicholson School of Communication and Media at the University of Central Florida. Deanna D. Sellnow is professor of strategic communication and assistant director of the Nicholson School of Communication and Media at the University of Central Florida. Timothy L. Sellnow is professor of strategic communication in the Nicholson School of Communication and Media at the University of Central Florida

Release date NZ

August 24th, 2022

Author

Series

Integrated Marketing Communication

Pages

210

Audience

Professional & Vocational

Dimensions

151x229x13

ISBN-13

9781793618795

Product ID

35923228

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