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Integrated Business To Business Marketing by Philip Allott
Integrated Business To Business Marketing by Philip Allott
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Integrated Business To Business Marketing

The Complete Blueprint
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Description

In an advanced digital era, with data available on almost everyone and everything, knowing how to bring these different technologies together into a cost-effective integrated marketing strategy that works to create new business sales is paramount to the success of any firm. Understanding what needs to be done to get good results, without spending a king’s ransom or burning the midnight oil to generate those sales, is at the very heart of what Integrated Business to Business Marketing is about. Whether you run an established enterprise or business start-up, Philip Allott will provide you with a blueprint for success.

Author Biography:

A former regional chairman of the Federation of Small Businesses and fellow of the Chartered Institute of Management, he is the author of numerous business marketing reports, papers, media material and the published author of The Donkeyman. He lives in Knaresborough, UK.
Release date NZ
March 25th, 2022
Author
Audience
  • General (US: Trade)
Pages
240
Dimensions
143x214x15
ISBN-13
9781789047790
Product ID
34998944

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