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Inside the Tornado by Geoffrey A Moore
Inside the Tornado by Geoffrey A Moore
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Inside the Tornado

Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
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Description

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

Author Biography:

Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.
Release date NZ
March 20th, 2011
Audiences
  • General (US: Trade)
  • Professional & Vocational
Pages
272
Dimensions
132x200x14
ISBN-13
9780060745813
Product ID
1718102

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