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Inside Apple

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Inside Apple

The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand

Format

Paperback

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Inside Apple by Adam Lashinsky
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Description

In Inside Apple, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year's top 100 up-and-coming executives are surreptitiously transported to a secret retreat with company founder Steve Jobs).Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While Inside Apple provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. Inside Apple will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.

Author Biography

Adam Lashinsky is a Senior Editor at Large for Fortune magazine. As the magazine's leading correspondent in Silicon Valley, he has interviewed all of the technology industry's top figures. He also is a weekly commentator on the Fox News Channel, and prior to joining Fortune he wrote for TheStreet.com and the San Jose Mercury News.
Release date NZ
October 1st, 2012
Country of Publication
United Kingdom
Imprint
John Murray Publishers Ltd
Pages
240
Dimensions
131x197x16
ISBN-13
9781848547247
Product ID
19751539

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