Business & Economics Books:

Inside Apple

The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand
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Paperback / softback
$24.00
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  • Around 15-27 May using International Courier

Description

Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. INSIDE APPLE will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.

Author Biography:

Adam Lashinsky is a Senior Editor at Large for Fortune magazine. As the magazine's leading correspondent in Silicon Valley, he has interviewed all of the technology industry's top figures. He also is a weekly commentator on the Fox News Channel, and prior to joining Fortune he wrote for TheStreet.com and The San Jose Mercury News.
Release date NZ
October 25th, 2012
Audiences
  • Professional & Vocational
  • Tertiary Education (US: College)
Pages
240
Dimensions
131x197x16
ISBN-13
9781848547247
Product ID
19751539

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