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Innovation Management and Corporate Social Responsibility

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Innovation Management and Corporate Social Responsibility

Social Responsibility as Competitive Advantage
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Format:

Hardback
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Description

This book provides readers with in-depth insights into Corporate Social Responsibility (CSR) and sustainability strategies, as well as their impacts on product and process innovation, business models and social innovation around the globe. It explains how resource issues, climate change, the impacts of pollution and economic activities, and emerging social challenges inevitably lead to changes in the business environment, cost structure and competitive advantage. Further, it highlights how these changes influence the process of innovation, and how companies can gain an edge by integrating stakeholder groups in their innovation process, and by considering sustainability and the needs of society at large. The book reflects the immense strides made in recent years in the discussion about the relationship between business and society, and demonstrates the increasing impact on innovation management.

Author Biography:

Reinhard Altenburger is Professor for Strategic Management, Corporate Social Responsibility and Innovation at the IMC University of Applied Sciences in Krems, Austria. He is the author and co-author of four books in the field of management and retail banking and has edited five volumes on Value-based Management and Corporate Social Responsibility and Innovation. He is a frequent speaker at international conferences in Europe, America and Asia.
Release date NZ
October 11th, 2018
Audience
  • Professional & Vocational
Contributor
  • Edited by Reinhard Altenburger
Edition
1st ed. 2018
Illustrations
60 Illustrations, black and white; X, 364 p. 60 illus.
Pages
364
ISBN-13
9783319936284
Product ID
27980198

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