The Innovation Book is your hands-on guide to turning new thinking into exciting opportunities. The quick-read format features an overview of each topic, what success looks like, the pitfalls to dodge and an action plan of what you can start doing - right now - to achieve success.
Includes:
Your Creative Self – how to become a more powerful innovator
Leading Innovators – how to inspire and motivate creative people
Creating Innovation – how to develop and test new concepts
Winning with Innovation – how to sell your new ideas
The Innovator’s Toolkit – 20+ tools to help you create, shape and share your ideas
The Innovator’s Case Notes – real-life examples of innovation in action; what would you have done?
Author Biography:
Max Mckeown (PHD, MBA, FRSA) is an author, consultant and popular speaker. He shares cutting edge research with clients in the real world of major corporations. He is the author of several books including The Truth about Innovation, Adaptability and best-selling, award-winning The Strategy Book.
Max has a PhD and MBA with a speciality in strategic change and an MSc in Psychology. His research focuses on the relative effectiveness of different approaches to strategy and innovation – particularly environment and adaptation – in search of how best to deliberately create better ways of doing everything.
His clients are across multiple sectors including: Phillips, Langham Hotels, Oracle, PWC, Microsoft, Virgin, Sun International, 2012 Olympics, Skype, Sony, Toyota, TopShop, Arcadia, Metro Group, TRW Automotive, Pfizer, J&J, Royal Mint, Barclays, Lloyds, Nandos, Levis, Vodafone, Capital One, GE, ITV and HSBC.
www.maxmckeown.com / www.twitter.com/maxmckeown
