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Informationssysteme Fur Das Handelsmanagement: Konzepte Und Nutzung in Der Unternehmenspraxis on Hardback
Informationssysteme Fur Das Handelsmanagement: Konzepte Und Nutzung in Der Unternehmenspraxis on Hardback
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Informationssysteme Fur Das Handelsmanagement

Konzepte Und Nutzung in Der Unternehmenspraxis
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$350.00
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Description

Dieses Buch beschreibt zukunftsweisende Perspektiven fur den effizienten Einsatz von Informationssystemen fur das Handelsmanagement und fur das Distributionsmanagement der Industrie. Diese Informationssysteme sind umfangreicher als klassische Warenwirtschaftssysteme: Sie decken zusatzlich betriebswirtschaftlich-administrative Aufgaben, das Controlling sowie die Unternehmensplanung funktionell ab. Die Autoren beschreiben neben den theoretischen Grundlagen die neuen Trends wie Efficient Consumer Response, Category und Supply Chain Management oder Electric Commerce anhand praktischer Beispiele. Dadurch wird das Buch unentbehrlich fur Theorie und Praxis.
Release date NZ
June 24th, 2015
Audience
  • General (US: Trade)
Contributors
  • Edited by Dieter Ahlert
  • Edited by J Rg Becker
  • Edited by Jarg Becker
  • Edited by Jorg Becker
  • Edited by Jvrg Becker
  • Edited by Rainer Olbrich
  • Edited by Reinhard Sch]tte
  • Edited by Reinhard Schutte
Country of Publication
Germany
Illustrations
black & white illustrations, bibliography
Imprint
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Pages
405
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Dimensions
156x234x24
ISBN-13
9783540635840
Product ID
18387389

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