Non-Fiction Books:

Influencing Human Behavior

Theory and Applications in Recreation, Tourism and Natural Resources Management
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Format:

Hardback
Influencing Human Behavior
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Description

This book is an excellent text for marketing, administration, tourism, and commercial recreation courses, as well as for practitioners! The authors discuss the use of persuasive techniques to reduce vandalism, develop acceptance of price increases, ensure visitor safety, and optimise tourism advertising. They also examine behavioural systems framework, mass communication research, research in tourism advertising, and more! Social psychology and mass communications principles will help students and practitioners meet communication challenges.
Release date NZ
August 21st, 1992
Audiences
  • Postgraduate, Research & Scholarly
  • Undergraduate
Contributor
  • Edited by Michael J. Manfredo
Country of Publication
United States
Illustrations
tabs.ch.
Imprint
Sagamore Publishing
Pages
382
Dimensions
230x155x30
ISBN-13
9780915611355
Product ID
2112106

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