José Baptista has 40 years of experience in the field of maintenance and reliability engineering, including 15 years at ABB, where he held several positions, highlighting ABB Full Service® Site Manager, Consulting and Engineering Manager in Brazil. He also was Regional Manager in North America and Global Reliability Technology Manager. He traveled to over 30 countries, doing technical trainings, assessing maintenance and reliability organizations and supporting ABB Full Service® sites. Before joining ABB, José worked as a maintenance manager at Bandag (now Bridgestone Bandag, LLC.), as process and project engineering manager at Fairchild Semiconductor and as head of electrical and instruments maintenance in Pirelli, when he started his career. He received B.S. degree from Faculdade de Engenharia Industrial in Brazil with a B.S. in Electrical Engineering in 1979. He is a Certified Maintenance and Reliability Professional (CMRP) by SMRP in USA, and Certified Asset Management Assessor (CAMA) by World Partners in Asset Management (WPiAM). In 2016, he started with his wife Rosana their own consulting company named J&R Consultoria em Gestão de Manutenção e Confiabilidade Ltda. providing consultancy services and training to customers worldwide such as ABB, Cenibra, Eaton, Leadec Industrial Services, Manserv, Modec, Neste, Suzano, Voltalia, VOEE Services among others.