This volume covers the years in which ITV faced more challenges than at any time in its history and its regulator, the IBA, was subject to political pressures that brought about its abolition and rebirth as the Independent Television Commission. The book gives detailed accounts, based on documents not previously available and interviews with over 60 senior figures in the industry, of the changes and controversies of the period. Coverage includes: the conflict with government over the programme "Death on the Rock"; the battle with the BBC for possession of the rights to "Dallas"; the financial crisis at ITN; the impact of the Peacock Committee Report; the 1990 White Paper on Broadcasting; and detailed accounts of the broadcasters' and the regulator's battle with the government over the Broadcasting Bill and the subsequent "auction" of ITV licences.