"A gripping story that offers inspiration, hope, sustenance and personal redemption to the poor souls who see that they are caught up in an organization where the sands have shifted, and where the old evolutionary process and the old reward systems no longer support winning behaviors." Kim Morrison CEO, GrokChina, LLC NYC, New York "A really interesting page turner that underscores the importance of "voice of the customer" and offers some great tips on creative ways to get VOC into a company. As I read I wanted to see what happened next and loved the way that Steve and Geoff kept it real - the frank discussions about what worked and what didn't are practical lessons that all executives can learn from." Mark Ryski President & CEO, HeadCount Corporation Edmonton, Alberta, Canada "People issues are the biggest challenge facing public and private organizations today. This book gives you practical insight into changing people's behavior to achieve your business objectives." Daniel Deslatte Chief of Staff, Representative Bryan Hughes Texas House of Representatives Austin, Texas