Committing information to memory is becoming a lost art. Does it matter? Yes, it certainly does. Memory is like a muscle - you either use it or lose it. Memory plays a crucial role in our lives because it is closely linked to intelligence. Unless your memory is well stocked with information, what have you got to draw upon when you need to solve problems, make decisions, or think creatively? Then there's all the everyday stuff like remembering where you put your car keys, not missing anniversaries, or revising for exams.