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Identifying Demand Indicators for Air Force Recruiting Service with Discriminant Analysis by Jason L Williams
Identifying Demand Indicators for Air Force Recruiting Service with Discriminant Analysis by Jason L Williams
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Identifying Demand Indicators for Air Force Recruiting Service with Discriminant Analysis

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$142.00
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Description

A changing public disposition towards military service has all four military branches rethinking recruiting practices. This Air Force is reacting to this new recruiting climate by increasing the bonuses for new recruits, pumping up advertising budgets, and bolstering recruiting personnel levels. This thesis provides a new tool for assessing how to allocate these new resources. Discriminant Analysis is used to identify population characteristics that categorize recruiting locations. A methodology is constructed that can discriminate between communities where interest is high in military service and where recruiting efforts will not be productive.
Release date NZ
November 21st, 2012
Audience
  • General (US: Trade)
Illustrations
Illustrations, black and white
Pages
74
Dimensions
189x246x4
ISBN-13
9781288324712
Product ID
29997944

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