Peggy June Forney spent 23 years working as a marketing professional at Mountain Bell, AT&T, U S WEST, and Qwest. She has a bachelor's degree in Merchandising/ Marketing and a Masters Degree in Technology Management. Her passion is enabling fundamental change. Peggy mainstreamed voice messaging in the 1980s and she helped drive the rapid market acceptance of DSL in the 1990s. Here is her secret. "You do not sell fundamental change on the merits of the fundamental change." You don't sell voice messaging on its merits. Instead, you tell Union Stewards how they can become heroes by getting promotions for their phone answering clerks. You don't sell DSL to grandmas by telling them about download speeds. You show them how they can see their grandchild's new missing front tooth. You don't tell overweight and obese Americans to eat less and exercise more. You show them how they can have their cake and eat it too. You tell America how to play its game and win the gold.