Vijay Pereira is Associate Professor at Khalifa University in Abu Dhabi, UAE, and is Associate Editor of the Journal of Business Research. He has a broad range of experience across industry, consultancy and academia. Mark Neal is Chair of the Department of Humanities & Social Sciences at Khalifa University, and has ongoing associations with SOAS, University of London, and the Asian Institute of Technology, Thailand. Yama Temouri is Associate Professor at the University of Wollongong in Dubai, UAE, and is also affiliated with Aston Business School in the United Kingdom. He is an Associate Editor for Business Research Quarterly. Wardah Qureshi is a medical doctor and a PhD candidate at ISM University of Management and Economics, Lithuania. In addition to her clinical practice, she has been heavily involved in healthcare education and training for over a decade.