How to Win at CRM

Strategy, Implementation, Management

By:

Seth Kinnett

Format:

Paperback / softback

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Description

This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success.

Author Biography:

Seth Kinnett

Release date NZ

September 30th, 2020

Author

Seth Kinnett

Pages

220

Audience

Professional & Vocational

ISBN-13

9780367657888

Product ID

33610527

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How to Win at CRM

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