Who are the world's best retail brands? Is there a formula for success you can learn from? "How to Succeed at Retail" helps you find the key factors that will make you successful. Building on the process introduced in the international bestseller "Retailization", it begins by encouraging you to become 'retail obsessed' and to think strategically, creatively and operationally in a retail context. It then illustrates success in action with 25 winning international case studies that show you some inspirational ways forward. Fast paced and accessible, it concludes with an operational methodology which can be applied to any and every business. By introducing you to new ideas, winning cases and real tools, "How to Succeed at Retail" will help you to develop and implement an actionable brand vision. An accompanying website provides access to further case studies, strategies, tools and downloads.
Table of Contents
apple; assa abloy; bose; courvoisier; dyson; easyjet; gillette; gooh!; guinness; hennes & mauritz; holland & holland; innocent; karmaloop; oliviers & co.; p peroni; red bull; rei; senseo; starbucks; superquinn; tchibo; whole foods market; yoyamart; zara.
keith lincoln has worked in international communications and branding for nearly thirty years. he is an author, keynote speaker and business advisor to leading international companies, and a visiting lecturer at insead business school. lars thomassen has worked in advertising for over 30 years, most recently at bbdo worldwide.