"How to select a world-class Brand Name or Logo for My Business: A Step by step guideline for Creating and Defending Your Business Identity with Effective Trademarks" This book is a comprehensive guideline that is especially designed for business owners and entrepreneurs to answer one and only one question... "How can I create a winning brand for my business that will protect my goodwill, enhance my brand value and will eventually become the most valuable asset of my business?" This workbook on brands, logos and trademarks is outcome of facing more than 12,000 calls, emails, meetings and visits with inventors and entrepreneurs. Leveraging over 15] years of experience in the field of intellectual property rights and having helped more than 1800 clients, we have come up with this book with a very specific focus to solve most common questions, frustrations and pain points faced by business owners while selecting a world-class brand identity that project right image of their business. Have you ever thought about these questions: - How can I create a brand name that truly resonates with my target audience? - What goes into designing a logo that is both unique and effective? - How do I navigate the complexities of trademark laws? - How can I avoid the common mistakes in branding and logo selection? - What are the legal and ethical considerations I need to know to protect my brand? - What strategies can I use to defend my brand against infringement? These aren't just questions; they are the barriers between you and your brand's success. This book is born out of a deep understanding of these very questions, frustrations, and challenges that you, as a business owner, marketer, or entrepreneur, face in your journey to find out a distinct and legally sound identity in the marketplace. "How to Select a World-Class Brand Name or Logo for My Business" is exactly that guide. It's not just another book; it's a navigator through the intricate world of branding, logo selection, and trademark protection. Crafted from real-world experiences and expertise, it's designed to empower you, whether you're a seasoned entrepreneur or just starting out, with the knowledge to create and defend a unique and powerful identity for your business. About Author Prasad Karhad Founder and Director of Patent Attorney Worldwide Private Limited Registered Patent Agent (IN/PA 2352), Indian Patent Office, Govt. of India Patent Facilitator for Start-ups, Startup India Govt. of India Bachelor's degree in Electronics and Telecommunication engineering. Author of multiple books on Patents and IPR which are included in syllabus of Many universities, and educational Institutions as a text book and reference books. Successfully helped 1800+ clients from 15+ years including Individuals, Entrepreneurs and Educational Institutes in the protection of Intellectual Property Rights (IPR) including Patents, Trademarks, Designs & Copyrights.