Everything nonfinancially-trained managers need to understand and use their financial and accounting data like a pro New headline-grabbing requirements from Congress and the SEC have made a hands-on knowledge of financial reports essential to business managers at every level. How to Manage Profit and Cash Flow provides practical information and strategies for business managers and others who have to work with accounting and financial information, helping them understand the difference between massaging the numbers and cooking the books and the methods for analyzing past and future profit and cash flow. In the down-to-earth style of John Tracy's bestselling How to Read a Financial Report, the chapters in How to Manage Profit and Cash Flow are short, to-the-point, and visually appealing, helping readers untangle troublesome terminology and gain a firm understanding of how to use financial reports in their daily business activities. John A. Tracy (Boulder, CO) is a recently retired Professor of Accounting at the University of Colorado. He is the author of several successful financial titles, including the bestsellers Accounting For Dummies (0-7645-5314-3) and How to Read a Financial R
Table of Contents
PART ONE: Birthing a Business.1. Making Profit: Getting to a Good Bottom Line 32. Wringing Cash Flow from Profit: It Ain't Over Until You See the Money.3. Investing in Assets: It Takes Money to Make Money.4. Raising Capital: The Ultimate Sale.PART TWO: Building a Business.5. Getting a Grip on Profit-Instead of Operating by the Seat of Your Pants.6. Safeguarding and Improving Profit: The Profit Power of Price Versus Volume.7. Growing Pains: Finding Enough Cash for Growth.8. Taxes and More Taxes: If It Can Be Taxed, It Is Taxed.9. Preventing Fraud against Business: Controls for Combating Fraud Attacks.10. Managing Your Profit Accounting: You Might Massage the Numbers, but Don't Cook the Books.PART THREE: Selling or Burying a Business.11. Business Valuation: The Endgame.12. Terminating a Business: When the Dog No Longer Hunts.Accounting and Financial Glossary.Index.
John A. Tracy is an award winning Professor Emeritus of Accounting at the University of Colorado at Boulder. He is also the author of How to Read a Financial Report, The Fast Forward MBA in Finance, and Accounting For Dummies, all published by Wiley. Tage C. Tracy is a financial and business consultant. He is a CPA and graduated with honors from the University of Colorado at Boulder.