If you are looking for a real-world, step-by-step approach to designing and implementing a pricing strategy then this Book is for you! Whether you are in B2B or B2C, this Book defines the most popular and profitable pricing strategies used by businesses today, and walks you through how to determine which pricing strategy is best for your business or product line. You will learn how to execute on your strategy and what to avoid to ensure your pricing is consumable by customers, billable by finance, and measurable by you. This Book takes the mystery out of building a pricing strategy and focuses on implementation and execution. If you have struggled with where to begin thinking about pricing, or worried that your pricing might be too high or too low but not sure how to take action, this Book will teach you how to spot and address those questions by breaking it down into a digestible, actionable, step-by-step approach so that you can make good pricing decisions today. This Book is not for anyone looking for deep mathematical pricing analysis, or extensive pricing theory. Instead, this Book helps you solve an immediate business challenge with practical advice taken from years of applied learning in B2B and B2C markets.