Housework and Housewives in American Advertising

Married to the Mop

By:

Jessamyn Neuhaus

Format:

Hardback

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Description

An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.

Author Biography:

Jessamyn Neuhaus is Associate Professor of History at SUNY Plattsburgh, USA. An avid consumer and scholar of popular culture, she is the author of Manly Meals and Mom's Home Cooking: Cookbooks and Gender in Modern America, as well as numerous publications in scholarly journals and anthologies.

Release date NZ

November 16th, 2011

Author

Jessamyn Neuhaus

Audience

Postgraduate, Research & Scholarly

Illustrations

XII, 273 p.

Pages

273

Dimensions

140x216x22

ISBN-13

9780230114890

Product ID

10367523

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