This comprehensive text serves as a basic reader for students on introductory hospitality management programmes or non-specialist but related degrees such as tourism and business studies, both at undergraduate and postgraduate level. It provides students with a solid grounding in the industry, covering all sectors, both commercial and non-commercial, and sets it within the context of the tourism industry. This edition features 15 new, detailed and current case studies. Each chapter features detailed references to further reading. A chapter covers future trends and developments into the next millennium.