Non-Fiction Books:

Hippie Food

How Back-to-the-Landers, Longhairs, and Revolutionaries Changed the Way We Eat


Paperback / softback

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Hippie Food by Jonathan Kauffman

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An enlightening narrative history-an entertaining fusion of Tom Wolfe and Michael Pollan-that traces the colorful origins of once-unconventional foods and the fringe movements, charismatic gurus, and counterculture politics that brought them to the mainstream and created a distinctly American cuisineJourney back a half century in time-to the 1960s and 1970s-with food writer Jonathan Kauffman, who tells the story of how a coterie of unusual men and women embraced an alternative diet that would ultimately change how modern Americans eat. Impeccably researched, Hippie Food chronicles how the longhairs, revolutionaries, and back-to-the-landers rejected the square establishment of President Richard Nixon's America and turned to a more idealistic, wholesome, and communal way of eating. From the mystical rock-and-roll cult known as the Source Family and their legendary vegetarian Hollywood restaurant, to the free brown bread served by activists known as the Diggers in Haight-Ashbury during the Summer of Love, to the rise of food co-ops and the origins of organic farming, Kauffman reveals how quotidian staples such as sprouts, tofu, granola, brown rice, and whole-grain bread became part of our diets. He tracks hippie food's journey from California to Oregon, Texas, Tennessee, Minnesota, Michigan, Massachusetts, and Vermont, and from a niche oddity to a cuisine eaten in every corner of this country. A slick mix of gonzo playfulness, evocative detail, and elegant writing, Hippie Food is a lively and informative read that deepens our understanding of our culture and our lives today.

Author Biography

A line cook turned journalist, Jonathan Kauffman is an International Association of Culinary Professionals and James Beard Award-winning staff writer at the San Francisco Chronicle. He served as the restaurant critic at the East Bay Express, Seattle Weekly, and SF Weekly for more than a decade, and has contributed regularly to San Francisco magazine, Lucky Peach, and Wine & Spirits. His articles have also been anthologized in several editions of Best Food Writing. A native of Indiana, he now lives in San Francisco.
Release date NZ
January 15th, 2019
Country of Publication
United States
William Morrow Paperbacks
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