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High-Tech Grass Roots by Cherie J. Strachan
High-Tech Grass Roots by Cherie J. Strachan
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High-Tech Grass Roots

The Professionalization of Local Elections
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Description

Election campaigns in small and mid-sized electoral districts have been run from the grass roots from the beginning of the republic. Yard signs, door-to-door canvassing, and soap-box oratory have characterized state and local elections for years, and many predict their persistence into the 21st century. This book looks at new trends in small-town politics, tracking the infiltration of sophisticated communications technology, the use of political consultants, and the increase in fundraising and campaign expenditures. Original surveys, interviews, and in-depth case studies lead the author to conclude that the new tactics are with us to stay, but that their potentially negative effects - rising campaign budgets and diminished citizen participation - may be mitigated by creative approaches to reform. Visit our website for sample chapters!

Author Biography:

J. Cherie Strachan is assistant professor of communication at the University of Albany.
Release date NZ
December 24th, 2002
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Undergraduate
Pages
256
Dimensions
147x228x12
ISBN-13
9780742517660
Product ID
7696389

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