Following on from 2015's hauntinly beautiful ‘How Big, How Blue, How
Beautiful,’ the new release is the fourth studio album from Florence.
‘Hunger’ already has the feel of a career-defining moment for Florence,
pairing her intimate, rawly honest lyricism with a broader sense of acceptance,
community and joy. ‘Hunger’ effectively acknowledges those holes in our
pysche that we try to fill with love and hate, obsessions or addictions, but you
can ultimately only ever satisfy yourself. As Florence herself puts it, “this
song is about the ways we look for love in things that are perhaps not love, and
how attempts to feel less alone can sometimes isolate us more. I guess I made
myself more vulnerable in this song to encourage connection, because perhaps a
lot more of us feel this way than we are able to admit. Sometimes when you can't
say it, you can sing it.”
‘Hunger’ is a startling introduction to the fourth Florence + the Machine
album, High As Hope, which ventures into new territory as much as it reaches
back to one’s roots. Florence started writing the record (which is also the
first she has officially co-produced) in solitude in South London, routlinely
cycling to her studio in Peckham every day to, as she puts it, “bang on the
wall with sticks”. She took the songs to Los Angeles with her friend and
co-producer Emile Haynie, opening them up along the way for collaboration with
the likes of Kamasi Washington, Sampha, Tobias Jesso Jr, Kelsey Lu and Jamie xx.
Florence mixed the record in New York, where the daily, reassuring view of that
iconic skyline – often in stark contrast to the chaos of the wider world –
gave the album its upbeat title.
What’s emerged – High As Hope – is the sound of an artist who
appears more certain than ever of herself. Florence writes now about her teens
and twenties with a renewed, more mature perspective: of growing up in South
London, of family, relationships and art itself. For perhaps the first time,
High As Hope is a record that is as intimate as it is epic, with the more
restrained sound – relatively speaking; Florence knows herself well enough
now to declare “I’m never going to be minimal” – mirroring this sense
that happiness doesn’t always have to be big and dramatic: it can often be
found in the mundane, in the everyday things that aren’t always celebrated in
songs. “There’s a lot of love in this record, loneliness too, but a lot
of love.”
An album that mixes high and low – from a tribute to Patti Smith one
minute to being ghosted over text by a date the next – High As Hope is made
up, says Florence, “of joy and fury”…but with the joy arguably winning
out, in the end. “It’s always a work in progress, and I definitely don’t
have everything figured out. But this feels like quite a pure expression of who
I am now, as an artist, and an honest one. I’m just more comfortable with who
I am.” And that is the beginning of a far longer journey of
Florence Welch.