Building an online platform is an overwhelming and daunting task, with many pitfalls and horror stories surrounding the internet. It's not surprising that many writers shy away from online activities, putting that online presence into the do-it-later category. But to survive in today's publishing industry, a writer needs to be online. Judy L Mohr (fiction and nonfiction writer, editor, and writing coach) has helped many writers and editors take control of their online platforms over the past decade-helping to build their branding and improve their SEO (Search Engine Optimization) rankings. But it's not about just putting out content. It's about making activities sustainable, safe, and fun. In this book, Judy talks you through the various components of an online platform, showing you the tricks to staying safe online, carving out your own little corner of the internet while building that author platform. Learn about: the legalities of working with email lists; the basics of website design and common pitfalls; working with SEO; blogging and social media; artificial intelligence in publishing; and much more. It's time to turn our attention to this thing called a platform and take control over our online presence.