This unique book provides one of the first and certainly the most practical approach to considering the needs of this population. It addresses important issues such as choice, partnership and community development in order that health promoters can work with and alongside older people to ensure that their health needs are addressed. The text contains numerous examples of good practice and is intentionally interactive, encouraging practitioners to reflect upon and question the assumptions that they make about the health and life-quality expectations for which older people have the potential. Its pragmatic and practical approach encourages the reader to then address these issues in their own practice.The content appeals to a global market as the elderly population increases worldwide Explores attitudes of professionals and older people to their health and to each other Provides practical strategies and approaches Identifies how existing models and theories can be adapted to reflect the changing needs of older people Addresses issues of special relevance including physiological changes, sexual health and mental health