Business & Economics Books:

Harvesting the Dream

The Rags-To-Riches Tale of the Sutter Home Winery

Format

Hardback

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Harvesting the Dream by Kate Heyhoe
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Description

The true story of an immigrant family's rise to prominence and the brand that rewrote the rules of wine Harvesting the Dream tells the inspirational story of the Trinchero family and its Sutter Home winery, now among America's largest and most successful vintners. More than just a business success story, it's also the tale of an immigrant family's half-century journey to achieve the American Dream. Against all odds, Sutter Home's light and sweet White Zinfandel became America's bestselling wine and a staple at tables across the country. Harvesting the Dream uses the Sutter Home story to teach profound business lessons about the importance of calculated risk and creative thinking. Kate Heyhoe (Cherry Valley, CA) is an award-winning online editor, author, and cofounder of the Web's first food and cooking ezine, Global Gourmet (globalgourmet.com). Stanley Hock (Albany, CA) is a California wine industry marketing and public relations consultant who, for 13 years, was Communications Director for Trinchero Family Estates, owner of the Sutter Home, Montevina, and Trinchero wineries.

Author Biography

KATE HEYHOE is a cofounder of Global Gourmet (www.globalgourmet.com) and an award-winning online editor, author, and magazine writer. She speaks frequently at industry conferences, including those of the International Association of Culinary Professionals, Women Chefs & Restaurateurs, and the National Association for the Specialty Food Trade. STANLEY HOCK is the former communications director for Trinchero Family Estates in Napa Valley. After twenty-five years in the California wine industry, he now works as a freelance writer and public relations consultant.
Release date NZ
December 5th, 2003
Country of Publication
United States
Illustrations
references, index
Imprint
John Wiley & Sons Inc
Pages
256
Dimensions
163x238x24
ISBN-13
9780471429722
Product ID
3081417

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