SIMONE C. L. CHENG Department of Marketing, City University of Hong Kong FANNY S.L. CHEUNG Assistant Professor, Department of Marketing, City University of Hong Kong WAH LEUNG CHEUNG Associate Professor, Department of Marketing, Hong Kong Baptist University CHERIS W.C. CHOW Department of Marketing, City University of Hong Kong LENA CROFT Department of Management, The Chinese University of Hong Kong WOLFGANG DOROW European University Viadrina, Frankfurt (Oder), Germany MARTIN HEMMERT Korea University Business School, Seoul, Korea JOHN KIDD Operations and Information Management Group, Aston Business School, UK K.F. LAU Lingnan University, Hong Kong LEO LEUNG Lingnan University, Hong Kong W.F. LEUNG Director (Academic & Youth Education), Hong Kong College of Technology, Hong Kong XUE LI Doctoral Programme, Aston Business School, UK. SHIGE MAKINO Department of Management, The Chinese University of Hong Kong SHARON MOORE Professor of International Business and Strategic Management, Sydney Graduate School, Australia GERARD PRENDERGAST Associate Professor, Department of Marketing, Hong Kong Baptist University CHE-JEN SU Department of Restaurant, Hotel & Institutional Management, Fu-Jen Catholic University, Taiwan CHEUNG-CHIEN WANG Department of Restaurant, Hotel & Institutional Management, Fu-Jen Catholic University, Taiwan JULIE JIE WEN Lecturer, University of Western Sydney, Australia PAMELA YEOW Kent Business School, University of Kent, UK