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Handbook of Tourist Behavior on Hardback
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Handbook of Tourist Behavior

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Description

In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and managers should take into account. This book provides an overview of such processes and influences and explains the basic concepts and theories that underlie tourist decision-making and behavior. It also incorporates a number of cases studies in order to aid readers to better appraise the application of those concepts and theories. The Handbook of Tourist Behavior will be of significant interest to researchers and students in tourism, leisure, marketing and psychology, and also to practitioners in the tourism industry.

Author Biography:

Metin Kozak is Associate Professor in the School of Tourism and Hotel Management, Mugla University, Turkey. As a visiting scholar, he has recently been to the University of Namur, Belgium. He is the author of several books and has widely published in several tourism and hospitality journals. Alain Decrop is Professor of Marketing at the Louvain School of Management and a member of CeRCLe (Center for Research on Consumption and Leisure) at the University of Namur, Belgium. His works have been published in journals such as Annals of Tourism Research, Tourism Management, the Journal of Travel and Tourism Marketing and Tourism Analysis, as well as in many books.
Release date NZ
December 12th, 2008
Audience
  • Undergraduate
Contributors
  • Edited by Alain Decrop
  • Edited by Metin Kozak
Illustrations
15 Tables, black and white; 9 Line drawings, black and white; 4 Halftones, black and white; 13 Illustrations, black and white
Pages
268
Dimensions
152x229x20
ISBN-13
9780415993609
Product ID
2762033

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