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Handbook of Demographics for Marketing and Advertising on Hardback by William Lazer
Handbook of Demographics for Marketing and Advertising on Hardback by William Lazer
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Handbook of Demographics for Marketing and Advertising

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Hardback
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Description

A reference guide for business persons and academics, this handbook provides information about rapidly changing demographic, buying and living patterns of consumers. It supplies information on population dynamics, trends, and explains business implications to marketers and advertisers.
Release date NZ
June 3rd, 1998
Author
Audience
  • General (US: Trade)
Country of Publication
United States
Imprint
Lexington Books
Pages
211
Publisher
Lexington Books
Dimensions
162x242x28
ISBN-13
9780029181751
Product ID
1657493

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Population & demography
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