Non-Fiction Books:

Handbook of Demographics for Marketing and Advertising

New Trends in the American Marketplace

Format

Hardback

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Handbook of Demographics for Marketing and Advertising by William Lazer
$234.00
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Description

A reference guide for business persons and academics, this handbook provides information about rapidly changing demographic, buying and living patterns of consumers. It supplies information on population dynamics, trends, and explains business implications to marketers and advertisers.
Release date NZ
January 28th, 1994
Author
Country of Publication
United States
Imprint
Lexington Books
Pages
211
Dimensions
161x242x28
ISBN-13
9780029181751
Product ID
1657493

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