This thoroughly revised second edition Handbook provides an authoritative and in-depth overview of choice modelling, a key technique used across disciplines as diverse as transport, marketing, health and environmental economics. Composed of contributions from influential senior researchers, this erudite Handbook covers all the significant steps of choice modelling analysis, including underlying economic and psychological theory, data collection and sampling, model specification and estimation, and interpretation and use of results. New chapters examining topics including endogeneity in discrete choice models, machine learning, and novel data sources such as virtual reality provide a fresh outlook on this fundamental empirical methodology. This second edition of the Handbook of Choice Modelling will be an important read for academics and students across disciplines that have an interest in behavioural modelling. It will also benefit practitioners seeking to understand the theoretical underpinning of their work.