Why Guerrilla Warfare? Because business is first and foremost about survival, it's about having the grit, determination and adaptability to survive, and it's only once you've learnt to survive that you can grow ..."If you fight you might lose, but if you don't fight, well then you've already lost"... By understanding the five fighters steps outlined in this book you will be on your path to developing the mindset to make it through those tough years in business, that time when most businesses give up or fail before they've had a chance to flourish. This Inspirational and true to life Business Development book focuses on the mindset to move your business to that next illusive level, to not only survive but to grow and become a force to be reckoned with. Do you want the power to truly control your businesses destiny? Discover what really inspires "you" and inspire others to see, feel and and believe in your vision. Do you want to make a difference in people's lives? and develop trust in yourself and your instincts to bring out your true passion, to make your dreams a reality? Don't get stuck in a rut! Everyday is a new opportunity to grow, where you can arm your team with the ability to, increase your revenues, reduce your costs, and grow your market share. Insightful and engaging, learn how easy it is to develop a strong business!