Blended for the new revolution, Gucci Guilty Eau de Parfum brings a richer depth to the original eau de toilette.

The new chapter of the Gucci Guilty fragrance line opens in early 2019 with the new Gucci Guilty Pour Femme Eau de Parfum edition and the new advertising campaign featuring singer Lana Del Rey and actor Jared Leto. The campaign is shot by Glen Luchford under the editorial of the creative director of the house Alessandro Michele, also featuring a cameo of rock star Courtney Love. The campaign is “Visiting iconic Hollywood landmarks and quintessential American places.”

“The new chapter of Gucci Guilty signature fragrances revels in the notion of women who are truly liberated. A modern declaration of self-expression and fearlessness burns brightly in the new powerful statement #ForeverGuilty. Blended for the new revolution, the Gucci Guilty pour femme scent is reborn…”

The oriental-floral composition carries the richness and nobility of the original Eau de Toilette from 2010.

Fragrance Characteristics:

Created for the libertine who is completely free, this rich, noble fragrance unfolds with a citrus mandora top note—smoothed out by natural bergamot and pink pepper. The scent‘s complex lilac heart contrasts with rose, violet, and geranium for a nuanced, rare floral blend defined by a deep duet of natural patchouli oils.

Fragrance Notes:

• Top – Pink Pepper, Bergamot, Mandarin Orange
• Middle – Lilac, Geranium, Rose, Violet
• Base – Patchouli, Amber