Non-Fiction Books:

Growing Your Property Partnership: Plans, Promotion and People

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Description

Being the best agent or surveyor does not always mean that you will be the best manager or leader. But being an agent, surveyor or other property professional probably means that you are averse to taking time out to learn about management. This is a light-hearted and pragmatic introduction to alternative growth strategies and management solutions in planning, leadership, human resources, strategic marketing, promotion, selling, 'clientology' (relationship management) and achieving change. It is packed with ideas and checklists to spur you along with guidance on: analysis, motivation, networking, branding, service development, persuasion, project management, rapport, tendering and an A-Z of promotional tools. Kim's irreverent style, combined with a working knowledge of large and small property partnerships, makes it easy to read, whether from cover to cover or as an occasional reference book. The real case studies add extra zip and include: Brown & Co, Chase Buchanan, Chase & Partners, Cluttons, Coda Studios, Colliers CRE, Douglas & Gordon, Drivers Jonas, Henry Adams, Pellings, RICS, Spacelab and Stiles Harold Williams. This title features: clear and accessible advice; light-hearted style; and, full of management advice and checklists for surveyors and agents. It offers solutions to problems in business planning, change management and promotions.

Author Biography

With a quantity surveyor father, over a decade of working with national and local property practices both inhouse and as a consultant - as well as years consulting for legal and accounting partnerships - Kim Tasso is well placed to offer down to earth, practical management advice to new and experienced partners. Kim is qualified in psychology, management, marketing and coach/mentoring and is a freelance journalist - having written a monthly column for Estates Gazette and co-authored Media relations in property with Graham Norwood. She also wrote Dynamic Practice Development- Selling skills and techniques for the professions.

Author Biography:

Kim Tasso is the managing director of Practical Marketing Consultancy Ltd. She is an independent consultant, specialising in the professional services sector, with over 20 years' marketing experience.
Release date NZ
June 23rd, 2009
Author
Audience
  • Professional & Vocational
Pages
442
ISBN-13
9780728205536
Product ID
2968743

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