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Growing your Business

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Growing your Business

A Handbook for Ambitious Owner-Managers
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Format:

Paperback / softback
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Description

Growing Your Business helps owner/managers develop growth strategies for their businesses by providing frameworks, ideas, inspiration and hands-on assignments. Its contents are a distillation of the authors’ knowledge and experience, which has successfully helped hundreds of owner/managers to grow and develop their businesses and themselves over the last twenty years. Filled with case studies and examples of businesses involved with the world-renowned Business Growth and Development Programme (BGP) at the Cranfield School of Management, this book covers all industry sectors and includes high profile names such as Karan Bilimoria of Cobra Beer, Angus Thirlwell of Hotel Chocolat and Lara Morgan of Pacific Direct. As well as being an ideal text for courses and modules in small business development and business growth at undergraduate and MBA levels, this book also stands on its own as an invaluable 'workbook' that enables any owner manager to develop their own growth strategy and take their business to the next level.

Author Biography:

Gerard Burke is the Programme Director of BGP and the Director of CREDO, the part of Cranfield School of Management which works exclusively with owner-managers and their businesses. Liz Clarke, David Molian , and Paul Barrow are core members of the BGP delivery team and are all visiting fellows at Cranfield School of Management.
Release date NZ
January 11th, 2008
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Undergraduate
Illustrations
34 Tables, black and white; 23 Line drawings, black and white; 11 Halftones, black and white
Pages
338
ISBN-13
9780415405188
Product ID
2095952

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