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Green Marketing on Hardback by A Kirgiz
Green Marketing on Hardback by A Kirgiz
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Green Marketing

A Case Study of the Sub-Industry in Turkey
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Hardback
$148.00
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  • Around 9-19 July using International Courier

Description

Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.

Author Biography:

Ayca Can Kirgiz received her BA degree in Turkology with a focus on linguistics and Turkish/Cyrillic based languages, and went on to pursue her MA in Advertising, giving her an interdisciplinary approach to Marketing and Branding. Completing her PhD studies at the Department of Production Management and Marketing of the School of Economics and Administrative Sciences, she has written many articles and books in this field. her interests include Marketing, Brand Management, Integrated Marketing Communications and Business Administration.
Release date NZ
October 29th, 2015
Author
Audience
  • Professional & Vocational
Edition
1st ed. 2016
Illustrations
XVIII, 153 p.
Pages
153
Dimensions
140x216x14
ISBN-13
9781137535870
Product ID
23056740

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